The integration of academia in innovation systems leads to an expansion of the mission of the university (Etzkowitz, 2003). The first mission of university was preservation and dissemination of knowledge through teaching. The first academic revolution made research a second university mission, and the second revolution added the technology transfer and economic development missions. The second revolution transformed the way that research was organized in academia: from professors assisted by assistants to research groups where professors and assistant professors have large autonomy, assisted by graduate students. The development of research groups leads to individual and collective entrepreneurship within academia, and to increasing collaboration with the state and the industry. The new mission of the university motivates the creation of new organizational units, like enterprise incubators and technology transfer units. University management has to choose between separating or integrating business activities and managing conflicts of interest.
Carayannis and Campbell (2009) introduces a fourth element in the triple helix model, which is the media-based and culture-based public. This fourth elements emphasizes the need that innovation policy should communicate its objectives and rationales to the public to seek for legitimation and justification. This can be achieved through cultural artifacts such as movies, that can arise awareness on utility of innovation among the public for supporting R&D policies and to enroll prospective students in science and engineering.
References
Carayannis, E. G., & Campbell, D. F. J. (2009). “Mode 3” and “Quadruple Helix”: toward a 21st century fractal innovation ecosystem. International Journal of Technology Management, 46(3/4), 201. http://doi.org/10.1504/IJTM.2009.023374
Etzkowitz, H. (2003). Research groups as ‘quasi-firms’: the invention of the entrepreneurial university. Research Policy, 32(1), 109–121. http://doi.org/10.1016/S0048-7333(02)00009-4
Etzkowitz, H., & Leydesdorff, L. (2000). The dynamics of innovation: from National Systems and “Mode 2” to a Triple Helix of university–industry–government relations. Research Policy, 29(2), 109–123. http://doi.org/10.1016/S0048-7333(99)00055-4